Recommended reading: OECD Education at a Glance 2010
8 September 2010
The annual OECD report Education at a Glance (2010) should be compulsory reading for any international marketer in the world. The report gives interesting insights into the global market for international education. Especially if one keeps track of the developments every year.
This year's report (2008 data) shows that the USA has seen its market share decline even further from last year's to just under 20%. But also the UK, France and Germany saw their market share decrease. Russia, however, has doubled its market share from 2 to 4.3%. China and Japan were also able to increase their share, albeit with more modest figures, 0.1 and 0.4 percentage points.
The report can be ordered online from the OECD bookshop.
Our presence at the 22nd EAIE Conference
31 August 2010
At the upcoming 22nd EAIE Conference in Nantes, France, 2 of the directors of iE&D Solutions will be present: Mr. René Lenssen en Mr. Thijs van Vugt.
Thijs van Vugt will be presenting at 3 occassions. On Wednesday 15 September he will be conducting a full-day workshop with Mr. Tim Rogers on Positioning and Branding Your University. Together they will also be conducting a half-day workshop on Thursday 16 September on Using Education Fairs to Recruit Students.
On Saturday 18 September Thijs will be presenting on Customer relationship management: the importance of student recruitment and retention together with Mr. Arnold Persoon and Ms Monique Swennenhuis.
Both Mr. René Lenssen en Mr. Thijs van Vugt are of course available to meet with you. Should you be interested, please contact us via email.
We're moving office!
28 May 2010
On 15 July we will be moving into our new office in 's-Hertogenbosch. The main reason for this move is that we have been sharing office space with StudyWorld (Netherlands) BV/IDP Netherlands.
Since StudyWorld has sold part of its activities to Kilroy Education the offices we share have become too big.
Our new address will be:
iE&D Solutions BV
Oranje Nassaulaan 12b
5211 AW 's-Hertogenbosch
P +31 73 627 3608
F +31 73 627 3609
iE&D Solutions BV weergeven op een grotere kaart
Being a consultant takes guts!
4 January 2010
On 1 January 2010 Rene Lenssen, partner of iE&D Solutions, took the big jump at Victoria Falls: 111 metres on a piece of string.
It takes guts being a consultant!
Thijs van Vugt wins Bo Gregersen Best Practice Award
EAIE awards prize for founding of Marketing & Recruitment section
20 September 2009
On 17 September, during the Opening Plenary of the 21st Annual EAIE Conference in Madrid iE&D Solutions' partner, Thijs van Vugt, was awarded the Bo Gregersen Award for Best Practice2009 in recognition of the fact that 7 years ago Thijs founded the Special Interest Group in Marketing & Recruitment of the European Association for International Education (EAIE) in Porto.
Thijs shares the prize together with co-founders and dear friends Mr Arnold Persoon (Leiden University), Ms Maite Viudes (YGL), and Mr Chris Price (MJD Consultancy). The Bo Gregersen award for an innovative contribution to international education was first presented at the 16th Annual EAIE Conference in Torino in September 2004.
The report of the Awards Committee states that "...the (M&R) section has made a big contribution to the competence development of professionals in the international higher education area in a new area that today is a large part of their daily working environment...". The report continues: "..M&R has made a significant impact on the EAIE itself. The knowledge of the members of M&R has ......changed the working procedures of the association. The organisation became more aware of the importance of branding..... New ways and methods were found to market the organisation and its different products....to the larger world..."
Previous winners of this EAIE award were: Ms Jeanine Gregersen-Hermand & Ms Margaret Pusch (2008), Ms Jessica Stannard (2007), Mr Bo Gregersen (2005), and Ms Kirsi-Marja Marnela (2004).
Thijs van Vugt hired by Education New Zealand
8 March 2009
From 18-26 March Thijs van Vugt will be acting as trainer for Education New Zealand in both Auckland and Christchurch. Together with Tim Rogers and Chris Price he will provide a training programme on International Marketing & Recruitment for representatives of New Zealand schools, colleges and universities. Thijs will be presenting on Selecting Agents and Recruiting in China.
For more information, click here.
iE&D Solutions BV and CINOP win new NPT-project in Indonesia
25 June 2008
A Consortium consisting of CINOP (Centre for the Innovation and Training) and iE&D Solutions® BV has been chosen by Nuffic to implement the NPT-project “International Law Education and Internationalization at the Faculty of Law of Syiah Kuala University” in Aceh, Indonesia.
EAIE makes EducationFairFinder.com available to members
23 June 2008
In a deal with the European Association for International Education (EAIE), EducationFairFinder.com is now available at a major discount of almost 50% to all members of EAIE. On 20 June EAIE's
director, Alex Olde Kalter, and EducationFairFinder.com's CEO, Thijs van Vugt, signed an agreement in Lyon, France.
EAIE's president, Fiona Hunter, who was present at the signing ceremony said about EducationFairFinder.com:
"The EAIE is committed to providing valuable services to its members and seeks to ensure that membership to the association enables access to timely and relevant up to date information in international education.
We are delighted to enter into this relationship with EducationFairFinder.com and be able to offer our members the opportunity to benefit from a brand new service that will greatly facilitate their task in identifying and selecting the education fairs across the world that are most relevant to their institutional profile."
To qualify for this discount all you need to do is subscribe to EducationFairFinder.com using your EAIE member ID. To do so, please logon to the EAIE's website.
"Those EAIE members who already took a subscription to EducationFairFinder.com at the full price, will get a rebate shortly", says Thijs van Vugt, CEO of EducationFairFinder.com.
Market Monitors France & Switzerland online
20 June 2008
Two new Market Monitor reports have been published this week: France and Switzerland. Upcoming reports will include China .
All current reports have been updated to include information on the usage of internet in the country.
The reports can be purchased online as PDF documents and vary in price from EUR 99 to EUR 249.
Thijs van Vugt steps down as chair of EAIE's M&R section
8 May 2008Candidate for EAIE's Executive Board
After 6 years Thijs van Vugt, partner in iE&D Solutions® BV, will not stand for re-election as chair of the Marketing & Recruitment (M&R) Board of the European Association for International Education (EAIE). However, Thijs is not planning to leave EAIE or its leadership altogether. He is running for one of three positions on the Executive Board. Find out more....
European representation for Think: Education Group
29 April 2008
iE&D Solutions® BV is proud to announce a partnership with Think: Education Group in Australia. The objective of the partnership is to manage the European affairs of Think: Education Group, which includes some of Australia’s leading and most respected colleges, covering a diverse range of specialist disciplines and courses, from certificates in business to degrees in design Robert van Kan third partner in iE&D Solutions® BV
Think: Education Group currently includes the following Sydney-based colleges:
Billy Blue College of Design
William Blue College of Hospitality and Tourism
Billy Blue College of English
Australasian College of Natural Therapies
APM College of Business and Communication
APM Training Institute
Jansen Newman Institute of Counselling and Applied Psychotherapy
For more information on the Group go to www.thinkeducationgroup.com.au or contact René Lenssen at iE&D Solutions.
3 April 2008
Expertise extended to Asia
We are proud to announce that as of 1 June 2008 Mr Robert van Kan will join iE&D Solutions® BV. Robert has extensive experience in the field of international marketing & recruitment as he has worked as the director of the Netherlands Education Support Office (NESO) in Beijing from its inception in 2001 until the summer of 2006, when he moved to the Nuffic headquarters in The Hague. We believe that with Robert's experience we can now serve our clients even better, with a special focus on Europe, Asia and Africa. Robert will become a full partner.
For more, please click here
European Higher Education Global Promotion Project
6 March 2008
On 18 April the Brussels based communication agency Mostra will organise a second one day workshop on promotional skills for ERASMUS MUndus Master Co-ordinators, as part of the ERASMUS Mundus Global Promotion Project sponsored by the European Commission. Thijs van Vugt will give a presentation on using education fairs in marketing European Higher education. The event will take place in the Hotel Radisson SAS in Brussels.
European Higher Education Global Promotion Project
23 January 2008
On 25 January 2008 the Brussels based communication agency Mostra will organise a one day workshop on promotional skills as part of the ERASMUS Mundus Global Promotion Project sponsored by the European Commission. Thijs van Vugt will give a presentation on using education fairs in marketing European Higher education. The event will take place in the Hotel Radisson SAS in Brussels.
IHS continues relationship with iE&D Solutions® BV
15 January 2008
Just before Christmas iE&D Solutions® BV were awarded a new contract with IHS. This contract focuses on the development and implementation of a CRM system, a new website and an alumni policy and action plan for IHS, as well as support in e-marketing, and is in fact the implementation of some of the recommendations made by iE&D Solutions® BV before the summer of 2007.
New iE&D Market Monitors online
15 December 2007
The reports can be purchased online as PDF documents and vary in price from EUR 99 to EUR 249.
Agent selection for Meritas Family of Schools
16 November 2007
iE&D Solutions® BV has been hired by the prestigious US based Meritas Family of Schools, a private worldwide family of exceptional college preparatory schools, to assist them in the identification and selection of recruitment agents, in order to set up a global network of agents. To this effect iE&D staff will join Meritas at the ICEF Americas Workshop in Miami.
Thijs van Vugt to speak at seminar organised by European Commission
20 October 2007
At the end of November Thijs van Vugt, partner and director of iE&D Solutions® BV will speak at a 2 day seminar organised by the European Commission titled "Reaching New Frontiers in Excellence". The seminar is targeted to ERASMUS Mundus Master Co-ordinators. Thijs will contribute to a session called "Funding and sustainability of Masters Courses: tuition fees, sponsorship, national funding, institutional funding and overall resourcing"
New product launch: iE&D Market Monitors
15 October 2007
To meet the increasing demands from our clients we have launched a new product, called iE&D Market Monitor. This is a series of market or country reports of major student recruitment markets in Europe. The first series will consist of reports on the following countries:
- United Kingdom
The reports can be purchased online as PDF documents and vary in price from EUR 99 to EUR 249.
Later, we will also be making available Market Monitors on:
- Czech Republic
- Spain, and
New product launch in collaboration with Tim Rogers and ICEF GmbH
15 September 2007
During the EAIE Conference in Trondheim last week, iE&D Solutions® BV has launched a unique new product to assist university staff in choosing the right education fair(s) to attend: www.EducationFairFinder.com. The website will showcase thousands of education events, updated on a monthly basis, and allow users to search by an exhaustive list of key criteria, including target audience, academic level, academic subject discipline, city, country and organiser.
iE&D Solutions® BV to advise IUED in Geneva on tuition fees
26 August 2007
Due to changes in the funding structure and a merger with the Graduate Institute of International Studies (HEI), the Graduate Institute of Development Studies of the University of Geneva (IUED) sees itsefl faced with a need for a transparant, market related, tuition fees structure.
We have opened our new office!
15 August 2007
On 15 August we have moved into our office in the lovely mideval town of 's-Hertogenbosch, the Netherlands. In order to serve some of our clients better in managing their enquiries and applications we had to set up a call centre. For this we neede office space. At the same time our sister company StudyWorld (Netherlands) BV was expanding and looking for more space as well. Jointly we now have premises at the following address:
||Verlengde Statenlaan 111-113|
||5223 LD 's-Hertogenbosch|
||+31 73 627 3608|
||+31 73 627 3609|
The office is conveniently located at a 3-minutes walk behind the central railway station in the so-called Paleiskwartier business district.
Hogeschool Windesheim engages iE&D Solutions® BV
4 July 2007
Hogeschool Windesheim (The Netherlands) has engaged iE&D Solutions® BV to carry out a quick scan and evaluation of its international strategy to date.
23 June 2007
For one of our main clients, The Scholar Ship, we are responsible for the international marketing, student recruitment and prospect management in Europe, Middle East and Africa (EMEA). Starting 15 August 2007, we are hiring an
International Customer Relations Manager, full-time
Call centre assistant(s), full-time or part-time
Both positions are for a period of one year.
iE&D Solutions® BV partners with International Vision Education in Australia
15 June 2007
To better service, mainly, our European clients we have entered into a strategic partnership with International Vision Education (IVE) in Australia. IVE is an Australia-based consulting firm. IVE provides pecialised marketing and international consulting services for educational institutions eeking to penetrate East Asian markets. Developed, emerging and frontier markets managed by IVE are Japan, Taiwan, Korea, Thailand, Vietnam, Cambodia, Hong Kong/China, Malaysia, ingapore, the Philippines and Indonesia.
Through this partnerships we will be able to offer our clients even better access to Asian markets.
iE&D Solutions® BV contributes to staff development for Italian HE sector
1 June 2007
MIP, the Business School of Politechnico di Milano, is the organiser of a staff development course on international marketing and recruitment for senior management of Italian universities. The course consists of 3 modules of 2 days each, between March and September 2007. On 30 May Thijs van Vugt delivered his contribution based on his experiences at Tilburg University.
iE&D Solutions® BV to assist School of Law, Erasmus University Rotterdam
18 May 2007
The School of Law of the Erasmus University Rotterdam has contracted iE&D Solutions® BV to assist in its marketing efforts. The main assignment is to carry out a quick scan of the Erasmus School of Law, comprising an internal analysis of the marketing operations at the School of Law and of the current and potential positioning in an international context. The quick scan will be followed by the development of the School of Law's international marketing and recruitment action plan as well a set of countru action plans.
Successful staff development workshop in Finland
15 May 2007
On 8 and 9 May iE&D Solutions® BV provided a staff development workshop for the Barents Education Network, an ERASMUS Mundus Action 4 network of 13 universities in the Barents Sea Region. The workshop lasted one and a half day and focused on the basic principles of International Marketing and Student Recruitment. The workshop was attended by 35 participants from Finland, Sweden, Norway and Russia. The evaluation at the end showed that all 19 respondents rated the overall quality of the workshop good to very good.
"Thank you for very fruitful days in Kemi. I was really impressed. During two days we have got not only information about the international marketing, but good advices how to develop and implement own marketing strategy."
Mrs Komarova Galina, Vice-rector for International Affairs, Arkhangelsk State Technical University
"Thank you for the day. It was tough but great trainers! Huge amount of information, useful too but now it takes some time to swallow it and then put it into practice on the level for the current faculty situation."
Minna Nousiainen, International Coordinator, Faculty of Social Sciences and Faculty of Business and Tourism, University of Lapland
Thijs van Vugt keynote speaker at experts meeting in Spain
22 April 2007
iE&D Solutions® BV's senior partner, Thijs van Vugt, was a keynote speaker at an experts meeting on Spanish as a foreign language in the lovely tonw of Comillas, Spain, last week. The conference was organised by the Fundacion Campus Comillas, a newly founded organisation supporting and promoting research and teaching concerning the Spanish language and culture.
An interesting fact that came out of this conference was that although Spanish is generally regarded as the 2nd or 3rd language worldwide it is less popular than Italian: more international students go to Italy to learn Italian than students going to Spain to learn Spanish. Of course some of this is due to Spanish also being offered in Latin America, but the discussion made clear that there is more going on.
Thijs van Vugt gave a presentation on the Bologna reforms and their consequences for Spanish Higher Education, and was speaking on behalf of both the EAIE as iE&D Solutions® BV. Other keynote speakers were Markus Badde of ICEF GmbH and Nancy Ericksen, who spoke on behalf of NAFSA and Trinity University.
iE&D Solutions® BV to assist IHS in marketing efforts
21 March 2007
The Institute for Housing and Urban Development Studies (IHS) in Rotterdam has hired iE&D Solutions® BV to assist in its marketing efforts. The main assignment is to carry out a quick scan of IHS, comprising an internal analysis of the marketing operations at IHS and of the current and potential positioning in an international context. The quick scan will be followed by the development of IHS' international marketing and recruitment action plan as well a set of surveys.
University of Antwerp hires iE&D Solutions® BV
6 February 2007
The University of Antwerp has hired iE&D Solutions® BV to assist in its internationalisation efforts. The main assignment is to write a report on the different models of international strategy development and implementation, including examples of best practice.
iE&D Solutions® BV Opens UK Office
19 December 2006
iE&D Solutions® BV is proud to announce that John Larkin has agreed to join our company as a consultant. With this step we underline the development of our company in the last year and hope to further grow our company in the international education consulting market. John can be contacted at email@example.com. Please click here for John's CV.
New: In-Company Workshop: The Dos and Don'ts of Attending Fairs
28 November 2006
We have added a half day workshop to our range of staff development training, called The Dos and Don'ts of Attending Fairs. The workshop focuses on the behaviour of your staff while at a fair with 2 role play exercises being the centre of the workshop. Your staff are confronted with their own behaviour when approaching students They will also learn how to capture students' contact details and at the same time rank these prospects as hot, lukewarm and cold.
For more information please contact Thijs van Vugt.
Groupe ESSCA engages iE&D Solutions® BV in agent selection
9 November 2006
France's #7 business school Ecole Superieur de Sciences Commerciales (ESSCA) has engaged iE&D Solutions® BV to assist in the development and implementation of a recruitment network of agents, as well as a review of their marketing strategy. For this we attended the Berlin Workshop of ICEF GmbH, 5-7 November 2006. The aim is to recruit students for ESSCA's Master in International Retail Management and Marketing and its Master in International Trade, which comprise 2 semesters of study in Angers, 1 in Budapest, and a 1 semester internship. The network will initially consist of agents in Turkey, India, Ukraine, Poland and The Netherlands. The contract concerns a joint effort with StudyWorld (Netherlands) BV.
iE&D Solutions® BV to train staff Hogeschool INHOLLAND in fair attendance
1 November 2006
Together with Tim Rogers, iE&D Solutions® BV will be providing a half day professional development workshop on the dos and don'ts of attending fairs for 15-20 staf members of Hogeschool INHOLLAND. The workshop will focus on:
Should you be interested in a similar training or others, please contact Thijs van Vugt
- What makes a good education fair?
- What do you need to bring to make the most of your attendance?
- What to do on the day - and how to follow up afterwards?
- What NOT to do at a fair?
ICEF Market Intelligence Seminars, 5 November 2006, Berlin
15 October 2006
At its Berlin Workshop ICEF will be offering a range of seminars on Sunday 5 November 2006. Thijs van Vugt will be one of many speakers. Thijs will be presenting at 3 seminars together with Tim Rogers. Together they will focus on:
Other speakers in Berlin will be: Andy Nicol (Coventry University), Chris Price (LIBT), John Larkin (The Scholar Ship), Rod Hearps (EdMedia), and Will Archer (I-Graduate).
- Practical Steps in Student Recruitment
- Researching a Student Recruitment Market: How to Find Students?
- Making the Most of Your Exhibitions: Successful Attendance
For a full overview of the Berlin Seminars, please click here.
Thijs van Vugt to publish book on The Impact of Tuition Fees on International Student Recruitment
14 September 2006
Together with Tim Rogers, Thijs van Vugt is the editor of the EAIE's 19th Occasional Paper. The book is titled The Impact of Tuition Fees on International Student Recruitment. The book deals with issues of funding of higher education and the economics of charging fees, the relationship between fees and quality, the students as a customer, and case studies on the UK, Finland, Denmark, Italy and the USA. The final chapter describes how all this has effected international student recruitment. The book is for sale at the EAIE.
Upcoming EAIE Conference in Basel, 13-16 September 2006
14 August 2006
Contributions from iE&D Solutions® BV to sessions and workshops
Both Rene Lenssen and Thijs van Vugt, partners in iE&D Solutions® BV, will contribute to the upcoming EAIE Conference in Basel, next month, either as a speaker or as a chair. For the full list of sessions and workshops, please follow this link.
ILF Frankfurt engages iE&D Solutions® BV
8 August 2006
The prestigious Institute for Law and Finance (ILF) of the Johann Wolfgang Goethe-Universität in Frankfurt has engaged iE&D Solutions® BV to assist in the development, implementation and management of a recruitment network. The aim is to recruit students for ILF's LL.M. in Finance. The network will initially consist of agents in Turkey, China and The Netherlands. The contract concerns a joint effort with StudyWorld (Netherlands) BV.
iE&D Solutions® BV to support Trees for Travel
6 August 2006
We realise that travelling by air has a very severe effect on the environment and global warming. Since our work takes us all over the world we have therefore decided to support Trees for Travel, a Dutch charity that has the environment's best interests at heart by planting new trees all over the world to compensate for the CO2emissions of planes. You can find more information on Trees for Travel's (Dutch) website.
Thijs van Vugt keynote speaker at Portuguese Association for International Relations
12 June 2006
Thijs van Vugt, director of iE&D Solutions® BV, will give a keynote address at the Portuguese Association for International Relations (RIU) in Coimbra, on 21 June, 2006. The theme of the symposium is “Recruiting International Students: New challenges for International Relations”. For the full programme please click here
Successful Partnership iE&D Solutions® BV and CINOP International
28 April 2006
CINOP International (Centre for Innovation of Education and Training, located in 's-Hertogenbosch, The Netherlands) and iE&D Solutions® BV are now co-operating for more than 18 months on the Development and Management of Capacity Building projects in the Vocational Education Sector in Africa. At the end of 2004 CINOP engaged iE&D to assist them with the acquisition (bid writing, project management) of a selected number of projects under the Dutch NPT Program. The partnership has developed rapidly since then and CINOP has now acquired eight NPT-funded projects in Zambia, Tanzania, South-Africa, and Ghana and is a partner in a few other projects. Their portfolio of NPT projects now exceeds € 10 million. For a full list of projects, click here
For more information on the support iE&D Solutions® BV can provide to your organisation contact Rene Lenssen at firstname.lastname@example.org
Article on Service Blueprinting in EAIE's Forum Magazine
31 March 2006
Together with Pieter Huybers, Thijs van Vugt has published an article in the quarterly magazine of the EAIE, Forum. The article presents a technique, called service blueprinting, which is used to look at the service quality universities offer their (international) students. A PDF version of the article can be downloaded here.
iE&D Solutions® BV wins tender Utrecht Network
12 January 2006
After the evaluation of the ERASMUS Mundus Action 4 Project of the Barents Education Network, we now have also won a tender for the external evaluation of the ERASMUS Mundus Action 4 EXAMPLE project of the Utrecht Network, coordinated by Utrecht University, which aims to jointly market and promote selected Master programmes and Summer Schools offered by the network institutions.
iE&D Solutions® BV wins tender Barents Education Network
2 January 2006
The New Year has gone off to a very good start for IE&D Solutions BV. We won the tender for the external evaluation of the ERASMUS Mundus Action 4 Project "Development of International Marketing Network to Promote Barents Region Higher Education" (Agreement Nr. 2004-3185 / 001-001 MUN MUN B41) of the Barents Education Network, a collaborative network of 13 higher education institutions in the Barents Sea Region.