Strategic Marketing for Higher Education Institutions
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Dates: 13-14 June 2013
Location: 's-Hertogenbosch, the Netherlands
Price: EUR 800 (existing clients will receive a discount)
Application deadline: 1 May 2013
Max. number participants: 20
The marketing of higher education to domestic and international students alike is now considered mainstream by many. The focus, however, on developing a marketing strategy that enables an institution to capture the interest of prospective students located thousands of miles from its home campus is a complex and often highly costly exercise – one that many institutions agonise over and have significant difficulties in framing the “right” strategy for them.
This workshop will focus on the “strategic why” of international marketing and provide policy makers and recruiters with a solid theoretical background combined with practical examples to help them locate the right strategies and methods of implementation for their own marketing plans
The course is offered by iE&D Solutions and Tim Rogers International Higher Education Consultants UK Ltd jointly.
Our previous on workshop on Branding was rated 9.25 out of 10, by 67% of all participants! See some reviews.