Branding Higher Education Institutions
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The importance of branding in higher education
Dates: 11 & 12 June 2015
Location: 's-Hertogenbosch, the Netherlands
Price: EUR 850 (existing clients will receive a discount)
Application deadline: 1 May 2015
Max. number participants: 20
The role branding currently plays in higher education is significant. Universities and colleges compete for the attention of domestic and international students just as other service industries do, and issues of visibility, loyalty and reputation have become more apparent in recent years. In addition, with an increasing number of universities faced with having to charge (full cost) tuition fees, the joint issues of branding and positioning have become more important. This course will offer an introduction to the key aspects of branding and how a strong brand is essential in our increasingly competitive higher education environment.
The course is offered by iE&D Solutions and Tim Rogers International Higher Education Consultants UK Ltd jointly.
This workshop was rated 9.25 out of 10, by 67% of all participants! See some reviews.