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Recruit, retain, relate!

Specialists in the international education market

iE&D Solutions advise and assist universities and other organisations in the higher education sector to realise their ambitions in the field of international education. Our consultants cover everything from strategy and policy to organisation and human resource development, with a special focus on customer relationship management, marketing, branding, recruitment, project management and development cooperation.

The international (higher) education market is one of the most vibrant and dynamic service sectors in the world today. Even in the current economic climate, all indicators show that the demand for education abroad is still increasing. It is expected that global student mobility will grow annually by an average of 1.5-3% from the current level of 4 million to almost 6 million in 2030. The majority of international students are expected to originate from Asia, and in particular China and India.

The market is growing not only in size but in complexity as well. Competition for international students, researchers, partnerships and funding will intensify. Higher education institutions that wish to operate internationally must continuously adapt to these rapidly-changing realities. Their success will increasingly depend on their understanding of the market, plus their ability to adapt and differentiate themselves from the competition. Hence, universities should increasingly focus their attention on retaining students and building lasting relations with their alumni: recruit, retain and relate!



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Testimonial

"Using Thijs at iE&D Solutions for strategic advice is possibly the best investment I ever made in my 20 years of marketing. Thijs knowledge of international student recruitment and marketing ranges from the nitty gritty details of how to make best use of student fairs up to the management level with funding, organization and analysis. He is also a very pleasant person to deal with and I can warmly recommend him both as a speaker and a consultant."

Joachim Ekstrom, Communication Strategist, Uppsala University